BIJA Coffee, a tropical and fun coffee brand, came to life through a comprehensive branding and visual identity project that perfectly captured the essence of the coffee bean's origin. From crafting a vibrant logo and packaging design that exuded the brand's lively spirit, to curating a website that transported visitors to coffee-growing regions, every aspect of the project was thoughtfully infused with the rich flavors of the coffee culture.
Services
Branding, Print & Package Design, Website Design
Timeline
3 Months
Blue Ocean. To create a market for social coffee drinkers while escaping the overcrowded coffee market. For the trendy social coffee drinkers who are less serious about their caffeinated drinks without having to sacrifice quality.
⚡ Brand Position
For this project, the general branding and visual identity was to be established. Following a bright but simplistic palette allows us to use a variety of other colors as supporting/accent colors. Those main colors being blue and orange! After establishing a visual identity for BIJA Coffee, a simple but effective website and package design to complete the package. - Visual Identity (Branding Package: logo concept, visuals, color palette + font system) - Static Website Design - Packaging Design
☔ Deliverables
BIJA Coffee's branding and visual identity came alive through a vibrant journey of creativity. By infusing the essence of origin into each element, from the lively logo and packaging design to the immersive website, I crafted a brand experience that delighted coffee enthusiasts with a tropical and fun twist, redefining how coffee culture meets contemporary design.