In a bold departure from Gucci's renowned clean and elegant aesthetic, this captivating series of covers takes a playful and vibrant approach to create a striking juxtaposition with the brand's contents. Illustration reigns supreme as each cover bursts with lively and whimsical visuals, inviting readers into a world of bright colors and joyous expression. This daring design choice masterfully challenges expectations, breathing new life into the brand's identity and leaving an indelible mark on the audience, striking a perfect balance between tradition and innovation.
Services
Illustration, Cover Design
Timeline
3 Weeks
These are a series of covers designed for a university project that contains research on the elegance of gucci taken from a branding and marketing position.
Cover Series
Transferred from sketches, made on Adobe Photoshop.
Execution
I ventured into uncharted design territory, infusing the covers with lively illustrations that stood in stark contrast to the elegance of Gucci. Through a harmonious interplay of bold visuals and refined contents, the series breathed new life into the brand's identity, demonstrating the power of embracing artistic diversity while staying true to Gucci's timeless sophistication.